20 March 2019

Balanced scorecard

Balanced scorecard

 

One of the great problems of companies is to being able to control all information about their business, that is why it´s so important the use of dashboard which be able to warn us when some kpi´s do not work fine. Cuadros de Mando Integral eficaces que sean capaces de avisarnos cuando alguno de nuestros indicadores de negocio no funcionan correctamente.

A dashboard is a graphic representation of different kpi´s that we need to create the strategies that allow us to achieve the goals of the company. Through this dashboard we can see company information from different sources in an easy and organized way. KPI´s (key performance indicator) necesarios para la creación de estrategias que nos permitan alcanzar los objetivos de la compañía. Mediante este Dashboard podremos ver información de la compañía procedente de diferentes fuentes de manera sencilla y organizada.

To achieve an effective dashboard it´s important to know which are the kpi´s that will really help to achieve the goals, so it´s necessary to make an evaluation of the company and analyze what the real goals are. One important point is that the metrics that we add on the dashboard have to be visualized in quicky and easily way, and that in addition, different data can be compared, trend, etc. that is , a dashboard must be completely adapted to achieve the goals.

Un aspecto importante es que las métricas que añadamos al Dashboard tienen que visualizarse de manera rápida y sencilla y que además, se puedan comparar datos, realizar tendencias, etc. Es decir, un Dashboard debe de estar totalmente adaptado para  el cumplimiento de los objetivos.

The most important types of dashboards are:

  1. Sell: displays information about the business activity of the company. This type of dashboard is very interesting to do in real time. representa información relacionada con la actividad comercial de la compañía. Este tipo de
    Dashboard es muy interesante crearlo en tiempo real.  
  2. Production: This dashboard shows us what are the functions that the company´s workers perform at all times. presenta en todo momento cuales son las funciones realizadas por los trabajadores de la compañía. 
  3. For e-commerce: An easy way to know which are the most visited or best-selling products or the geolocation of customers who visited the company´s website. forma fácil de conocer cuáles son los productos más visitados, más vendidos o la geolocalización de los clientes que visitan la web de la compañía, 
  4. For social media: this dashboard helps the company to detect which are the posts with the most impact on our target audience. ayuda a la compañía a detectar cuales son las publicaciones que tienen mayor impacto en nuestro público objetivo. 

“Dashboards give you the ability to quickly control the main kpi´s of your business” KPI´s de tu negocio de solo vistazo.»

The main advantages of dashboards are:

It allows a graphical visualization of all the indicators of the company.

Access to information from any device.

Share information with the different departments of the company to unify decisions.

It facilitates the understanding of your business.

You'll have more time to run your business and focus on generating value.

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